9, Arera Hills, Central Bank of India,
Zonal Office, Bhopal
1800 233 4035
All segments of the society need financial literacy in one form or the other. However, considering that a large segment of our society is financially excluded, financial literacy programs, at present, should primarily focus on the individuals who are vulnerable to persistent downward financial pressures due to lack of understanding in the matters relating to personal finance. Financial inclusion is a key agenda of the Government. If financial inclusion is to be achieved, financial literacy has to be addressed first. It creates demand for financial products & services. It would help banks to capture the untapped business opportunities.
Financial Literacy Centres (FLCs) and rural branches of banks are in forefront of financial literacy. Farmers, micro and small entrepreneurs, schoolchildren, SHGs, senior citizens etc. are target groups. Different stakeholders viz. LDM, DDM of NABARD, LDO of RBI, District and Local administration, Block level officials, NGOs, SHGs, BCs, Farmers’ clubs, panchayats, PACS, village level functionaries etc. are adherents. The Financial Literacy Counsellor/Director heading the Financial Literacy Centre is the key stakeholder in driving the financial literacy initiatives at the ground level.
As per census 2011, literacy rate in Madhya Pradesh was 69.32% out of which 78.73% are male literate & 59.24% are female literate.
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